Question 1 Revenue rose 12% year over year, but net operating income fell 4%. What is the best first step?
Freeze all discretionary spending until margins return to last year’s level. Decompose the P&L: compare revenue growth against labor, direct costs, and overhead growth. Conclude that marketing overspent and cut the marketing budget immediately. Raise prices uniformly across services to restore the previous profit margin.
Question 2 Manager A oversees $60,000/month in gross profit at 32% compensation; Manager B oversees $45,000/month at 28% compensation. Which statement is most accurate?
Manager A contributes more absolute dollars despite the higher compensation rate. Manager B is more profitable because the compensation percentage is lower. Both managers deliver equal value since their results are fairly close. Compensation percentage alone should determine which manager to retain.
Question 3 Direct costs rose from 8% to 11% of revenue over two quarters. What is the most disciplined first response?
Switch every purchase to the cheapest available supplier immediately. Treat the increase as a natural result of higher customer volume. Audit purchasing patterns, waste, shrinkage, and price changes by category. Add a surcharge to every customer bill to recover the full increase.
Question 4 Which best explains why a profitable practice can still face a cash crisis?
Profit and cash timing differ across receivables, payables, debt service, and distributions. A truly profitable practice will never face a cash shortage in normal conditions. Cash crises only happen when revenue is declining year over year. Any cash shortage proves the financial statements contain serious errors.